Blue Nile Case Study

Tony Qian 1/13/2011 BUAD 441 Individual Case Study1 Blue Nile, Inc. knowledge bases Largest Online Diamond Retailer 1. What key factors impart retard a comp eachs success in the online jewellery line of descent in the next 3-5 years? The online jewelry blood will be toweringly dependent technology. They will besides select to keep good relationships with the organizations that certify their diamonds. They need to leap their guest a safe, comfortable environment in which to put together one across high dollar leveragings. Educational info will have to be easily and readily procurable to the client to help them make their decisions. They need to prove to the customer that they can forget (near) touch shopping experience as a brick and mortar jewelry store while providing break in prices. 2. What is Blue Niles dodging? Which of the four generic champion strategies discussed in Chapter 1 close closely fit the free-enterprise(a) approac h that Blue Nile is pickings? What type of warring reinforcement is Blue Nile trying to arrive at? Blue Nile strives to cristal high quality jewelry and competitive prices and also provide information about their products and provide focussing through the purchase process. They are trying to create a cost- found competitive advantage by having cheaper prices on their high-quality jewelry compared to traditionalistic retailers. 3. What do you like and dislike about Blue Niles business model? I like Blue Nile carrying a mortified cadence of inventory. By not buying a jewel from a supplier until a customer purchases it, it potently limits the amount of risk and cash tied up at any point. I also like that they have a rattling lean supply chain that strives to eliminate shopping center of attention men, keep costs low. This allows them to sell their products to the customer at rattling competitive prices. I do not like their market aspect being complete ly ground upon the internet. A non-internet! based campaign would increase legitimacy of the business and possibly garner it to a much...If you want to get a full essay, suffer it on our website: BestEssayCheap.com

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