Managing Strategic Marketing Malaysian company PROTON Essay

Managing Strategic Marketing Malaysian company PROTON - Essay ExampleMarketing combine is one of the marrow components of a marketing course of study. This paper describes how PROTON, a car Malaysian car manufacturing company, can improve its marketing mix to evaluate the success of the marketing plan. sooner going into the details of the marketing mix, let us get to know what a marketing plan actually is in order to get a better understanding of marketing mix. A marketing plan is a well-designed strategy to advertising a product or to create awareness of a companys products and service among the customers. A properly designed marketing plan not only includes defining marketing goals and objectives of a company that likewise includes the strategies and tactics to achieve the marketing goals. Implementing an effective marketing plan and taking steps to monitor the performance of the plan are very crucial for any manufacturing company. Marketing mix is one of the main tools us ed by the managers of a company to monitor and control the working of the marketing plan. Marketing mix is one of the core components of a marketing plan. A marketing mix includes proper set of tools and guidelines which a company can use to market its products and services in the market. Managers make use of marketing mix to evaluate the success of the marketing plan of their products. The assessment or evaluation makes the managers know whether the marketing plan is appropriate for the product or it needs to be changed. Being the marketing manager of PROTON, which is a leading car manufacturing company, I will propose improvements in the marketing mix of my company in order to make it compete effectively with the main competitor of the company. 2. Background of the Company The name of the company where I work as marketing manager is PROTON. PROTON is a Malaysian company which was established in 1985 and since then, it has been a valuable part of the Malaysian automotive industry. PROTON deals with manufacturing and statistical distribution of passenger and commercial cars. Some main types of vehicles, which the company manufactures, include commercial cars, family avant-gardes, and private cars. In addition to the implementation of ISO 9000 standards of quality, PROTON has also adopted the QS 9000 quality standard, which has also been adopted by many of the famous American car manufacturing companies like General motors and Ford. The company has done alliance with Sauber and Petronas which really help PROTON achieve its goals in the international market. 3. Introduction of the Product The product, which I have been marketing for the last six months, is Cronze Family Van. Cronze van is a new product manufactured by the PROTON car manufacturing company in collaboration with the Lotus automotive company. Cronze is a 7-seater vehicle, which is a very economical car for large families. Some of the most attractive features of this van include beautiful shape, bui lt-in stereo system, powerful engine, high mileage, and capacity to hold a large number of people at a time. poor fuel consumption and high mileage are two of the most incredible features of this van. People like to buy such vans which consume very slight amount of fuel and give high mileage. Another attractive feature of this van is that a customer is able to