Enterprise Development Project on Royal B & B

Chapter One: Environment Analysis 1.1         Environmental Analysis methodological analysis The analysis was conducted via two primary and unessential explore. 1.1.1 Primary research Primary research simply essence collecting commenceings, data and information on the topic chosen by the motive through ways such as making a survey, questionnaire, observations, interviews, etc. For this research, the proponents choose questionnaire to gather primary data. The proponents were acquire large number to fill up the questionnaire in the island of Penang especially virtually the Geor perplexown scope such as Chulia Street, Penang Street, Batu Feringhi and Pulau Tikus. The questionnaires were distributed to 60 respondents. The sample groups were backpackers and frugality travelers. The proponents overly did the individualal observation on market characteristics, touristry trend, operational procedures and place potential. 1.1.2 Secondary research Secondary research means throng and collecting data that has already existed and been researched by others from places such as newspaper, internet, journals, reference books, magazines, television and so on, generally the mass media. For this research, the proponents put on the Internet, magazines, newspapers and reference books as a base of sourcing discover materials of alternative research. 1.2 Environmental Analysis Results 1.2.1 Analysis of survey questionnaire 1. Is this your first impose to Penang? pick: Yes or No (No. of times visited) Analysis: to have emerge the role level of potential tourists who will rejoin to Penang. 2. How many nights are you going to stay in Penang? Option: 1, 2, 3, 4, 5 or >5 Analysis: to find out the number of nights they are going to stay in Penang. 3. How do you usually travel? Option: Alone or in a group (Number of people in the group) Analysis: to find out their travel behavior so that to prepare the facilities that for a person or a group of people including families. 4. H! ow... If you penury to get a full essay, order it on our website: BestEssayCheap.com

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